Cartoon Network Enters the Grid

Launched in 1992 by Atlanta-based Turner Broadcasting, the Cartoon Network was a godsend to, well, cartoon lovers with 24-hour cartoon programming, mostly re-runs. In the past few years, with original series and its hipster- and geek-attracting Adult Swim block in the wee hours of the night, Cartoon Network (CN) has become one of the most attractive and genuine channels on television.

From its humble beginnings, CN is now broadcast in 166 countries. But its identity has been a little wobbly in the last two years or so with an initial switch from the well-known checkerboard logo to a short-lived, perspective acronym that, I'm guessing, didn't fair too well as it just got shelved earlier this year when CN started to run a new on-air identity in May, designed by animation powerhouse Brand New School in collaboration with the talented in-house team at CN. This week a new range of on-air identity applications started to roll out.

Famous brand name changes –What’s in name!!

Although I could not uncover the price of Google logo in my research regarding cost of famous logos, but what I did find out during the research was that Google was originally named ‘Backrub’.

This made me realize that many companies that are now famous under their present brand names weren’t so prominent under their previous names. Some corporate name changes took place due to corporate mergers, some changed their identity to keep aloof from controversies while other corporate name changes are the result of logo redesign. Irrespective of the reason, a change in company name can have dual consequences. It may either boost the previous brand equity to the skies or deplete it completely. Below are 10 of the most famous corporate name changes that ever took place.

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Accenture

(old name)

Andersen Consulting

Initially known as ‘Andersen Consulting’, this firm is regarded for one of the worst corporate name changes in history. The present name 'Accenture' was adopted in 2001 for a whopping $100 million. The name was an apparent derivation from the phrase 'Accent on the future'. The change finally proved fortunate, clearing it from a scandal involving Enron.

10 Most Exciting Logo Mergers of the Corporate World!!

A logo design is a reflection of a company’s corporate identity. That is why when companies merge, on several occasions their logo designs undergo similar treatment. When two or more corporate brands decide to unite, either through a merger or an acquisition, it often gives birth to a new corporate logo.

But logo design merger of two corporate brands is not an easy activity to execute. The companies involved must ensure that the logo merger can successfully elucidate what is different about the newly created brand.
Have a look at 12 of the most impressive logo mergers of corporate brands:

FIFA World Cup Logo Evolution: 1930 – 2014

Football is the most passionately watched sports in the world. The FIFA World Cup launched in 1930 and is repeated after every four years, with the exception of 1942 and 1946 (due to 2nd World War).

Each World Cup has been accompanied by a fresh logo design which serves as its official insignia. So let us take a quick recap of all the logos featured by FIFA in the coveted contest from the inaugural 1930 to the upcoming 2014 in Brazil. Here is the comprehensive list of all 20 World Cup logos adopted by FIFA up till 2014:

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1930 World Cup

Played in

Uruguay

Winner

Uruguay

Top scorer(s)

Guillermo Stábile (ARG)

(8 goals)

5 Dead Logo Designs – The logo graveyard!

We hear so much about logo design being a part of living brands. But have we ever thought of the famous logos that are now literally extinct?

In commemoration to the logos that were once renowned, but are now nowhere to be seen, I present you the logo graveyard. It includes a list of 10 formerly popular logos that faded away with the passage of time. The death of some logos happened due to a corporate logo merger, some happened because the company became defunct, while some were a result of logo redesign.

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Enron “Slanted E”

Enron Corporation is a defunct American energy company that was based in Houston, Texas. It logo design was designed in 1996 by the famous logo designer Paul Rand. Although the logo was highly admired, it had to witness its demise, after Enron went bankrupt in 2001.