STRONG BRANDS MANAGES CUSTOMER SELECTION. A STRONG BRAND CAN CONVEY SPECIFIC USER IMAGERY THAT SPEAKS TO THE TARGET MARKET. HENCE, IT REINFORCES THEIR TRUST IN COMPLIMENTARY OFFERS FROM THE BRAND’S OWNERS. STRONG BRANDS ENGENDER GREATER LOYALTY WHEN THE PURCHASE DECISION IS PERCEIVED AS HIGH RISK. SOME PURCHASES ARE MORE RISKY THAN OTHERS. THE HIGHER THE RISK, THE MORE IMPORTANT THE BRAND BECOMES IN THE PURCHASE CRITERION.

Thursday, August 12, 2010

Brands on the move

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What makes these designs unique is that they are designed to be in motion. They are not static designs that were juiced up later.

Moving Brands for Swisscom


Wolf Olins for UniLever


Moving Brands for Carat


Moving Brands for Nokia Siemens


Sagmeister for Seed Media Group


Moving Brands for Mind Share
Posted by zeineddine at 10:00 PM
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